Aly Cook debuted in 2011 with Brand New Day, an album which was funded by 224 believers on SellaBand. Aly had been songwriting and performing for a long time; she also had a long career in entertainment industry, which allowed her to gain the skills in promoting music and knowledge about the music industry. However, she had never had been able to record an album. SellaBand presented itself as a good way to find the funds and new fans, also outside her home country, New Zealand.

The time of Aly's start on SellaBand was the time of important changes on the portal; it became possible for artists to reduce the funding target to a lower amount than $ 50 000, which was initially the only amount that artists could raise. Aly was one of the first artists that took this opportunity and reduced her target to $20 000, which helped her reach the goal very soon - a little over four months after she signed up on the site.

Currently Aly is raising funds for her second album and promotion. This time her target is € 25 000.